How to Boost Your Amazon Sales and Ranking for Online Sellers Globally

The ultimate goal for any Amazon seller is to have their product appear at the top of search results organically. Unfortunately, this doesn't happen overnight for many sellers. Therefore, understanding Amazon's advertising system is crucial to drive initial traffic and sales.

In this blog, we will simplify how Amazon ad spending impacts organic ranking, making these complex concepts easy to grasp. Our aim is to empower you with knowledge to leverage ad spending for better organic rankings and, ultimately, more sales.

Understanding the Basics: Ad Sales vs. Organic Sales

Ad Sales
Amazon offers several types of ads, like Sponsored Products, Sponsored Brands, and Sponsored Displays. You pay Amazon a fee each time someone clicks on your ad. This helps to quickly get your products in front of potential customers.

Organic Sales
These occur naturally without paying for ads. Your product's position in Amazon's search results depends on many factors such as sales history, keyword relevance, reviews, and ratings. Optimizing product listings is key to boosting organic rankings.

Key Differences

• Ad Sales: Faster, requires ongoing investment.
• Organic Sales: More sustainable, requires time and effort.

Should You Focus on Paid or Organic Sales?

Instead of seeing them as separate, understand that both paid and organic sales can work together. Successful sellers use a combination of both. Think of them as Batman and Robin – they work better together. Paid ads can generate short-term traffic, which helps improve your organic ranking over the long haul.

How Sponsored Ads Help Improve Organic Ranking

The Amazon A9 algorithm boosts organic ranking based on factors like clicks, conversion rate, and sales velocity, which ads can directly influence. Here's why ads are crucial:

• Visibility: Ads get your products in front of potential customers quickly.
• Sales Velocity: Higher sales through ads can improve your overall ranking.
• Reviews and Ratings: More sales often lead to more reviews, helping your organic rank.

Strategies to Drive Organic Growth with Sponsored Ads

Here are strategies to turn your ad spend into long-term organic growth:

Identify High Growth Keyword Opportunities

Conduct keyword research to find high-traffic keywords for your product. Use aggressive bidding on these keywords to gain visibility.

Choose Your Success Metrics

Track the following metrics to gauge effectiveness:

• Organic Rank: Position of your product in organic searches.
• Sponsored Rank: Position of your product in paid ads.
• Organic Sales: Revenue from non-ad-driven purchases.
• Share of Voice: Percentage of total impressions your product captures.

Run Time-Specific Advertising Experiments

Conduct controlled experiments to understand what works best. For example:

• Increase Daily Budget: Boost your daily budget for top-performing keywords temporarily to see a spike in sales and rankings.
• Use Bid Multiplier: Increase bids for top-of-search placements to drive more traffic and sales.
• Increase Target ACoS: Accept a higher ACoS to bid more aggressively on keywords, improving clicks and conversions.

Build Brand Awareness Through Ads

Ads that focus on brand awareness can help customers search for your brand name directly on Amazon, leading to organic sales.

Drive Traffic from Outside Amazon

Use social media, Google ads, and email marketing to drive additional traffic to your Amazon listings. Increased traffic from external sources can positively impact your organic ranking.

Conclusion

Driving organic sales and achieving a top rank on Amazon takes effort, strategy, and a good understanding of Amazon's advertising and ranking system. By combining sponsored ads with organic growth strategies, you can optimize your product's visibility and sales.

If you need personalized assistance to implement these strategies, reach out to us at xpertseller.com or schedule a call at this link. We are here to help you grow your business and achieve your sales goals.