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How to Benefit from Amazon Brand Referral Bonus: A Simple Guide for Indian Sellers

Learn how to leverage Amazon's Brand Referral Bonus Program to increase your profits and reach more customers. This comprehensive guide covers eligibility, benefits, and strategies for Indian sellers.

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Amazon is a popular online marketplace, with around 6.3 million sellers. The competition is tough, so it's essential to find ways to stand out. One way to do this is through Amazon's Brand Referral Bonus Program, which helps brands reach more customers and boost their profits. This blog explains the Amazon Brand Referral Bonus Program in simple terms, guiding you on how to participate and increase your revenue.

Quick Guide

  • What is Amazon Brand Referral Bonus?
  • Who can participate in the Brand Referral Bonus Program?
  • How to qualify for the Amazon Brand Referral Bonus Program
  • How does the new Brand Referral Program benefit the brands?
  • Should you drive external traffic to your listings?
  • Three steps to earn the Brand Referral Bonus on Amazon
  • How can you track your Brand Referral Bonus?
  • Four tips to Maximize your Brand Referral Bonus
  • Conclusion and Call to Action

What is Amazon Brand Referral Bonus?

The Amazon Brand Referral Bonus program rewards you for bringing in traffic from sources outside of Amazon. You get a bonus of 10% on sales of the promoted product and any other products bought by the customer within two weeks. This bonus is credited to your Amazon seller referral fees, making your marketing efforts more cost-effective.

Who Can Participate in the Brand Referral Bonus Program?

The program is open to brands selling in the U.S. who are registered with Amazon's Brand Registry. If you are not a brand owner, you can still earn from driving traffic to Amazon listings through the Amazon Associates program.

How to Qualify for the Amazon Brand Referral Bonus Program

  1. Register for the Brand Referral Bonus Program and Amazon Attribution.
  2. Create tracking tags via Amazon Attribution to monitor performance.
  3. Use these tags in your external marketing campaigns.
  4. Ensure the products with these tags are bought within 14 days of clicking on the ad.

How Does the New Amazon Brand Referral Program Benefit the Brands?

  1. Reduced Costs: The bonus helps lower the high referral fees, usually at 15%.
  2. Effective Marketing: Invest your non-Amazon advertising budget more efficiently.
  3. Product Launches: Use non-Amazon media to support new product launches on Amazon.
  4. Reconnect and Engage: Targeting dormant shoppers and capturing new prospects.

Should You Drive External Traffic to Your Listings?

With many potential customer touchpoints online, engaging shoppers on platforms other than Amazon can drive sales and increase brand value. Additionally, you can also direct traffic to your brand's website. Using Amazon Attribution can provide insights into how customers discover your products, allowing you to tailor your digital strategy effectively.

Three Steps to Earn the Brand Referral Bonus

1. Sign Up for the Program

  • Go to Amazon Seller Central and go to the Brand Referral Bonus page under the Brands tab.
  • If eligible, enroll with a click and fill out a tax form.

2. Create a Campaign Using Amazon Advertising

  • Navigate to Amazon Attribution on the Brand Referral Bonus landing page.
  • Create tags for your campaigns. These tags are necessary for earning the bonus.

3. Earn the Bonus

  • Run off-Amazon marketing campaigns to drive sales.
  • For example, if your marketing brings in $2000 in product sales, you would earn a $200 bonus (10% of sales).
  • This bonus will be credited to your seller referral fees.

How to Track Your Brand Referral Bonus

  1. Wait for two months for the bonus to be credited.
  2. Download your Brand Referral Bonus report from Amazon Seller Central, which updates every Friday.
  3. Look for transactions with zero selling fees to see where your bonus was applied.
  4. Monitor individual transaction details for bonus disbursements.

Four Tips to Maximize Your Brand Referral Bonus

1. Begin with New Product Sales

Use off-Amazon marketing to increase visibility and conversions for new or low-performing products.

2. Optimize Your Amazon Product Listing

  • Use Amazon SEO best practices to improve product visibility.
  • Optimize keywords, title, description, bullet points, images, backend search terms, and pricing.

3. Re-engage Customers with Sponsored Display

  • Use Amazon ads to connect with customers who have seen but not purchased your product.
  • These ads remind customers and drive conversions.

4. Combine Brand Referral Bonus with Deals

  • Include a call to action (CTA) in your non-Amazon marketing efforts promoting special deals.
  • This encourages purchases and maximizes your referral bonus.

Conclusion and Call to Action

The Amazon Brand Referral Bonus Program is an excellent opportunity to increase profits through non-Amazon marketing efforts. By using the right strategies, you can maximize the potential of this program. If you need further assistance or more personalized strategies, feel free to contact us at xpertseller.com or schedule a call at this link.

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