Maximizing Your Online Sales with Amazon Banner Ads

Did you know that 64% of shoppers use more than one retail channel to make a purchase? With so many options available, having a solid e-commerce advertising strategy is crucial to standing out. One essential tool for this is banner ads. These ads can bring customers back to your listings and appear on various platforms such as social media, third-party websites, and apps. Whether you're a brand-registered seller or a vendor, leveraging banner ads can significantly boost your business both on and off Amazon.

This guide will provide you with everything you need to know about Amazon banner ads and how they can help grow your business.

Table of Contents:

1. What are Amazon Banner Ads?
2. Five Key Elements of Effective Banner Ads
3. Differences Between Display Ads and Amazon Banner Ads
4. Benefits of Sponsored Display Banner Ads
5. Setting Up a Sponsored Display Banner Ad Campaign
6. Differences Between Sponsored Displays and Amazon DSP Banner Ads
7. Conclusion

What are Amazon Banner Ads?

Have you ever noticed those ads at the top or side of Amazon's product detail pages or on other websites and apps? Those are banner ads! These static or video-based ads are strategically placed to drive traffic to a brand's Amazon storefront. Despite being a newer feature, banner ads have quickly become a valuable tool for brands to expand their customer base and increase sales. Studies show that using banner ads can boost sales by 82% by attracting new customers to your brand.

Five Key Elements of Effective Banner Ads

A successful banner ad incorporates five crucial elements. Here's a breakdown:

1. Images:

• Choose the right type of image. Use product images to enhance product appeal or lifestyle images to create brand awareness.

2. Clear Call to Action (CTA):

• Guide your customers with clear CTAs such as "Learn more" for additional information or "Buy Now" for immediate purchases.
• Examples of CTAs:
  • Shop now
  • Learn more
  • Pre-order now
  • See details
  • Watch now
  • Subscribe & Save

3. Brand Logo:

• A recognizable brand logo can enhance brand awareness and build trust with your audience.

4. Headline:

• Use impactful and simple headlines that engage your audience. Start with an active verb and highlight the product's benefits.

5. Ad Copy:

• Use straightforward language to highlight unique features. Address common questions and concerns based on customer reviews and Q&A sections.

Differences Between Display Ads and Amazon Banner Ads

Many sellers use "banner ads" and "display ads" interchangeably, but banner ads are actually a type of display ad on Amazon. Banner ads come in various shapes and sizes, tailored to the brand's goals and ad formats:

• Medium rectangle (300 x 250 px): Appears below the buy box.
• Leaderboard (728 x 90 px): Appears at the top of Amazon or partner websites.
• Skyscraper (160 x 600 px): Appears on the side of web pages, stretching from top to bottom.

Benefits of Sponsored Display Banner Ads

Sponsored Display Banner ads offer numerous benefits, including reaching new audiences, increasing product visibility, and driving incremental sales. Unlike other ad types that target keywords, these banner ads target customers based on their interests and shopping behaviors, and they retarget those who previously viewed your product but didn't make a purchase.

Additional Benefits:

• Enhance sales for products with longer sales cycles or higher prices by continuously showing them to potential buyers.
• Promote seasonal sales by targeting customers who purchased similar products in the past.
• Increase basket size by cross-selling complementary products.

Setting Up a Sponsored Display Banner Ad Campaign

Creating a Sponsored Display ad campaign is straightforward. Here's a step-by-step guide:

1. Define Your Goal:
   • Identify what you want to achieve (e.g., build awareness, increase consideration, drive purchases, build loyalty).
2. Identify Your Audience:
   • Understand your target audience based on demographics and shopping behaviors. Use remarketing to re-engage visitors.
3. Create a Campaign:
   • Log in to your seller central account and go to "Campaign Manager."
   • Select "Create a campaign" and then choose "Sponsored Display."
4. Name Your Campaign:
   • Give it a detailed and recognizable name, such as "Sponsored Display | Purchases remarketing | Sports Socks."
5. Set Start and End Dates:
   • Optionally, run campaigns without an end date to avoid abrupt stops. Monitor and tweak them as needed.
6. Choose a Daily Budget:
   • Ensure your budget is sufficient to keep ads running throughout the day.
7. Create an Ad Group:
   • Add one ad group per campaign for simple targeting and bidding.
8. Select a Bid Optimization Strategy:
   • Options include optimizing for reach, page visits, or conversions based on your campaign goal.
9. Choose Ad Format:
   • Decide between image or video ads. Customize with logos, headlines, and captivating visuals.
10. Select Your Targeting Strategy:
    • Options include contextual targeting or Amazon Audiences (views remarketing, purchases remarketing, or audience targeting).
11. Select Products to Advertise:
    • Choose top-performing products and group related items together.
12. Set Your Bids:
    • Set bids for each targeting option and ad group.
13. Launch the Campaign:
    • Review all options and click "Launch campaign" to activate.

Differences Between Sponsored Displays and Amazon DSP Banner Ads

Although both can retarget customers, Sponsored Display ads and Amazon DSP serve different purposes:

Sponsored Display Ads:

• Used on Amazon-owned properties.
• Simple, fewer customization options.
• Lower budget requirement.

DSP (Demand-Side Platform) Ads:

• Used across multiple ad exchanges and websites.
• Highly customizable.
• Requires a higher budget.

Conclusion

Amazon Sponsored Display banner ads can be a powerful tool to increase sales and expand your business. Though there are some limitations for ad creatives, trying different strategies will help you find what works best.

Looking to create a successful Sponsored Display campaign? Visit us at xpertseller.com or schedule a call at this link for expert guidance.